Tecziq helped achieve enhanced operational efficiency, streamlined workflows, and 30% growth in online sales through technology innovations
Ecommerce Portal legacy migration and transformation along with Internal Process Automation for G-Biosciences
G-Biosciences is a US-based biotechnology manufacturer providing high-quality products to the research industry. Their product portfolio includes protein research products, bioassays, molecular biology products, and accessories, widely used across the research community across various countries including the USA, Europe, UAE and India.
G-Biosciences approached Tecziq to modernize their legacy ecommerce system, improve operational efficiency through internal process automation, enhance user experience and sales growth. The project was executed in three phases, covering technology migration, custom software development, and ongoing maintenance & SEO.
Phase 1
Technology Migration and UI/UX Revamp
Migrate G-Biosciences’ legacy E-commerce web portal and inventory management systems to modern platforms with an improved user experience
Challenges:
Outdated technology stack
Inefficient user experience
Complex inventory and order management workflows
Grasp the domain knowledge to come up with the best suited solutions
Solution:
Migrated the legacy system to Opencart for its lightweight architecture and user-friendly administration.
Implemented a responsive design using Bootstrap and jQuery.
Developed new modules like Literature Library, Careers, Request a Quote, and Custom Cart Modification.
Integrated Hubspot for CRM and FedEx for shipping.
Value Delivered
35% improvement in website load time
20% increase in online sales within the first six months
Enhanced user experience with a 40% reduction in cart abandonment rates
Phase 2
Internal Process Automation
Automate internal processes to improve operational efficiency, reduce rework and eliminate human error
Solution:
Developed custom Order Management System and Inventory Management System.
Built an Electronic Data Integration (EDI) system to automate purchase orders and invoicing.
Implemented Office 365 across all staff members for better collaboration and communication.
Value Delivered
50% reduction in manual data entry efforts
30% faster order processing time
Improved data accuracy and seamless communication between departments
Phase 3
Monthly Maintenance & SEO
Ensure continuous system performance, security, feature upgrades and increase customer base
Solution:
Regular performance optimization and security updates
New feature additions based on user feedback
Dedicated support team for quick issue resolution
Dedicated SEO team for strengthening Search engine performance
Value Delivered
99.9% system uptime
Ongoing performance improvements
Faster resolution of technical issues (Average response time: 4 hours)
30% growth in online revenue with growth in customer base
Key Benefits
Enhanced customer experience with a modern, responsive website
Streamlined internal processes through automation
Improved operational efficiency with faster order processing
Better collaboration using Office 365
Increased online sales and revenue
Conclusion
The collaboration between G-Biosciences and Tecziq successfully transformed the company’s digital infrastructure. The phased approach not only modernized their customer-facing e-commerce platform but also automated internal workflows, resulting in increased efficiency and business growth. With ongoing maintenance and upgrades, G-Biosciences continues to benefit from a future-ready digital ecosystem, strengthening their position in the biotechnology industry.